Im Simplease-Blog schreiben wir über Design, Web-Entwicklung und unser Leben als Selbstständige.

Die 3 tödlichsten Fantasievorstellungen in der Produktentwicklung

von Markus Pirker am 18. März 2018

Das folgende Kapitel ist ein Auszug aus unserem neuen Buch »Wie User Experience in der Praxis wirklich funktioniert«. Das Buch ist als Taschenbuch oder Kindle-Version auf Amazon verfügbar.

9 von 10 Startups scheitern. Der Grund dafür ist oft ein fehlender Realitätsbezug der Gründer, die sich um alles Gedanken machen, aber nicht ob ihr Produkt ein Problem löst, welches außerhalb der eigenen vier Wände auch tatsächlich existiert. Mit den folgenden drei Fantasievorstellungen wurden wir als User Experience Agentur bei der Zusammenarbeit mit Startups in den letzten 10 Jahren am häufigsten konfroniert: weiterlesen

Stay curious!

von Stefan Rössler am 1. September 2014

As babies we were born into this world, and as kids we learn our way to live in it. It’s a life full of rules and regulations, dos and don’ts, and an infinite number of things, we’re not allowed to do.

We spend most of our time on learning all these rules. Rules from parents, teachers, society, the government … a myriad of people and institutions, who claim to know better, and don’t get tired of reminding us, how to live the right way.

But you know what? There is no right way of living. Neither is there a wrong way of living. There’s just living.


You can always change yourself

von Stefan Rössler am 30. August 2014

Do you at times think that something sucks?

I do so almost every day. People who don’t behave the way they should and situations that are getting more and more problematic without any chance for improvement.

Life can be frustrating at times and you can’t do anything about it. You can’t just change your circumstances. You have absolutely no control. Well, you always have some control. You can always change yourself.


Life has no destination

von Stefan Rössler am 25. August 2014

Many people have goals. Maybe they want to hit a certain number – whether it’s a school grade, their dream weight or their company’s profit for next year. No matter what it is, many of us believe, there’s something out there, that we still need to achieve. Why? Because otherwise we can’t be happy.


Let’s play now!

von Stefan Rössler am 5. August 2014

Be a shepherd

von Stefan Rössler am 4. August 2014

We’re all sheeps. Some of us might be black sheeps and appear to be very different from others but in the end we’re all just sheeps.

What makes us sheeps? Our lack of responsibility for our own lives. We don’t decide for ourselves where we eat our grass. We just go with the herd and do what the other sheeps are doing. This starts in school (probably even earlier) and still effects our lives today.


I always wanted to be an artist

von Stefan Rössler am 2. August 2014

To be honest with you, I never quite knew what I really wanted. I always felt a bit insecure about the future and couldn’t imagine myself to be someone really.

Then I grew older and I kind of needed to figure out what to do with my life. I felt like becoming a 3D artist and that’s why I started studying. The funny thing was, I hated it. It was complex and took a lot of time and effort before you could produce something really cool.

That’s why I gave up. weiterlesen

Design the user, not the experience

von Stefan Rössler am 6. Juni 2014

Help people become better versions of themselves. That’s in a nutshell what I believe to be the secret of any great design. It’s not about the user interface or the user experience or anything like this – it’s all about the user.

But hey, what do I mean with designing the user? How can you possibly design someone? Turns out it’s not about designing someone but to influence someone by designing something for them.


Work with what’s already here

von Stefan Rössler am 2. Juni 2014

Last week I was at my dentist and it was very pleasant, as always. The guy has a good sense of humor and really knows how to make a patient feel comfortable. Even in situations where you’re lying flat with your eyes open, glimpsing three people standing around you, looking inside your mouth and discussing their options while one of them sucks off your spit so you don’t choke on it.

Why am I telling you this? Because I’ve learned a very valuable lesson last week when I visited my dentist: perfection is for beginners, good enough is what the real pros aim for. I find this to be one of the most important things every beginner (dentist, designer, developer, writer etc.) has to learn before they can become really good at what they’re doing.


The user is always right? Wrong!

von Stefan Rössler am 27. Mai 2014

As someone who might be called usability expert, I’ve often referred to the old saying that the user is always right. As an interface designer on the other hand, I can’t agree with this statement at all. I think users are stupid individuals.

They click on all the wrong things, avoid clicking on the things you want them to, and simply don’t use the design in the way you intented it to be used. They almost do everything wrong. Believe me, I’m a user myself and I’m screwing up on a daily basis.


Writing is a time machine

von Stefan Rössler am 22. Mai 2014

1 Kommentar von awwd

Let’s travel back in time and begin with a short story:

Once Markus and I were traveling by train to give a lecture in St. Pölten. The ride took several hours and was perfect for sitting there with your headphones and listening to music while writing down some spontaneous thoughts. At this moment I was so deeply into thinking about a website we’re designing, that I ended up producing more than two thousand words of my thoughts on it. Since then, I’ve never read the words again and practically forgot about them. Until yesterday.


Why limitations are key to great UX

von Stefan Rössler am 16. Mai 2014

11 Kommentare zuletzt von brady

There are two main reasons why limitations are great. First, they foster one’s creativity and second, limitations mean that there are less features, less buttons, and less friction in your user interface. The odds of achieving a clear and understandable user experience are way higher if you limit yourself and the features of the software you’re designing.

One example: I’m using multiple writing tools. Is use Notational Velocity for creative writing, WordPress for editing and publishing articles, Google Drive for simple and fast layouts, InDesign for more sophisticated tasks, and so on. Wouldn’t it be great if I could do all my writing in one single tool? No, it would suck!


What people want to know about Userbrain

von Stefan Rössler am 9. Mai 2014

Some days ago we sent a short survey to everyone who already signed up for Userbrain. Here’s a quick review about what people really want to know about Userbrain.

What is Userbrain?

First and foremost Userbrain is a tool for us – Simplease. We are a design/usability agency based in Graz, Austria and help clients from all different sizes and industries developing easy to use software applications and web sites.


Why we build Userbrain

von Stefan Rössler am 7. Mai 2014

3 Kommentare zuletzt von Salvador Hogarth

We are designers like you and we are usability experts like you. We believe in user-centred design and we regularly perform our own user tests. There’s only one problem: we need to do way more tests, way faster.

That’s why we’re building Userbrain.


The interface of weather

von Stefan Rössler am 6. Mai 2014

Everything in this world is an interface.

Interface is something that is by definition in between. An operating system is the interface between the hardware and software. This website is the interface between the text and the reader. Language is also an interface, it is between us and we use it to interact. A cup, a cigarette, a phone, a pen, a condom, a tree are all interfaces – they connect something to something else. From Cognitive Interfaces to Transcendental Protocols by Nodus Labs


Focus on early adopters

von Stefan Rössler am 5. Mai 2014

You think you have a great idea and struggle to communicate it to other people? No matter what it is, whether it’s a new product idea or some other great insight that could help other people improve their lives. When you want your idea to prosper you have to focus on early adopters.


Designing is editing

von Stefan Rössler am 5. Mai 2014

I just wrote an article about the reasons why every UI designer should do usability tests. Here’s another reason why you should test your own user interfaces: designing is editing.

In a very recent article Jordan Koschei describes how Jonathan Ive and Steve Jobs were such a great design team. Why? Because Ive would create and Jobs would edit. Since Jobs died in 2012, Apple delivered unedited design, leading to things like iOS 7 that some of us believe to be missteps. weiterlesen

Why designers should do usability tests

von Stefan Rössler am 4. Mai 2014

5 Kommentare zuletzt von David Mann

We did a lot of usability tests in the past – for our own designs as well as for web sites and software designed by other people. Just lately during one of these tests for some digital product, I made a profound discovery: UI designers should do their own usability tests.

What happened? I planned a usability session with 3 to 4 test users for early mockups of some user interface I had designed. Everyone else on our team was busy so I decided to perform the tests myself. Although I knew that it might be tricky and usually you should not do your own tests, it turned out to be a great experience. weiterlesen

Anleitung zum Unglücklichsein: In 7 Schritten zum frustrierten Benutzer

von Markus Pirker am 20. Februar 2014

Schritt 1: Sie sind der Boss

Machen Sie Ihren Benutzern bereits zu Beginn klar: Sie sind auf Ihrer Website der Boss. Sie wollen nicht unterhalten, sie wollen verkaufen. Hier entscheiden Sie, welche Inhalte „die da draußen“ zu sehen bekommen . Ihre Website ist Ihr Grund und Boden – nur dass der Quadratmeter nicht zusätzlich kostet. Das müssen sie Ihren Benutzern gleich zu Beginn klar machen - Sie treffen ab jetzt alle Entscheidungen. weiterlesen

Don’t please your clients

von Stefan Rössler am 17. Februar 2014

When you start out as a designer you usually suck. That’s because you still want to please your clients.

It takes some time to realize that pleasing your clients is not the thing to do if your goal is to be of real service to them. To deliver your best work possible you have to challenge your clients assumptions. weiterlesen

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